Privacy policy
Last updated: September 23, 2026
This policy explains what information is collected when you visit whatisworkingcapital.com (the "site"), how it is used, and the choices you have. The site is an educational publisher; we do not ask you to create an account, and we do not sell financial products.
Information we collect
Information you send us. If you email us, we receive your email address and whatever you include in your message. We use it only to reply and to improve the site, and we do not add you to marketing lists.
Information collected automatically. Like most websites, our hosting provider and the third-party services described below receive standard technical information when you visit, such as your IP address, browser type, device type, referring page, pages viewed and the date and time of your visit. The calculators on this site run entirely in your browser; numbers you type into them are not sent to us.
Cookies
Cookies are small text files stored on your device. The site itself does not need cookies to work, but the advertising and analytics services we use set cookies and similar technologies, as described below. You can block or delete cookies in your browser settings; the site will still work, although ads may be less relevant.
Advertising (Google AdSense)
We use Google AdSense to show advertising, which helps pay for the site. In connection with this:
- Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visits to this site and/or other sites on the Internet.
- You may opt out of personalised advertising by visiting Google's Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalised advertising at www.aboutads.info.
- For more on how Google uses data, see How Google uses information from sites or apps that use its services.
If you are in a region where consent is required for these cookies, such as the European Economic Area or the United Kingdom, you may be shown a consent message and can change your choices at any time.
Analytics (Google Analytics and Google Tag Manager)
We use Google Tag Manager to manage site scripts and Google Analytics to understand, in aggregate, how visitors use the site: which articles are read, how people arrive and which devices they use. These tools use cookies and collect information such as pages viewed and approximate location derived from your IP address. We use this information to improve our content and do not use it to identify you personally. You can learn more at Google's partner sites page and can install the Google Analytics opt-out browser add-on.
How we use and share information
We use information to run and secure the site, understand which content is useful, show advertising, and answer your messages. We do not sell your personal information. Information is shared only with the service providers described above, or where required by law.
Your choices and rights
Depending on where you live, you may have rights to access, correct or delete personal information, or to object to certain processing. To make a request, email us at the address below. You can also control cookies through your browser and the opt-out links above.
Children
The site is intended for adults running or learning about businesses. It is not directed at children under 13 (or the equivalent age where you live), and we do not knowingly collect their information.
Links to other sites
Articles may link to other websites. We are not responsible for their privacy practices, so please read their policies.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top shows when it last changed.
Contact
Questions about this policy or your information: hello@whatisworkingcapital.com.